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20 Years Of Success

August - 2018
Dharmendra Patel
This month, we celebrate our 20th anniversary. As we pass this milestone, and take stock of both the past and future, reflecting as founder of Creation, the first thing that comes to my mind is TEAMWORK! 

People have always come first in our organisation, and it is their commitment and expertise that has nurtured Creation’s growth. We would like to thank all our Clients, Contractors, Consultants, Architects, and their teams with whom we have shared many a partnership throughout the journey and shall continue in future. 

The accolades we’ve received from the industry and the trust vested by professionals and peers alike has been phenomenal, for which we remain ever grateful. We will continue to strive and offer the best possible healthy and sustainable solutions.

At the outset:

Creation (formerly known as Polaron) Gulf started out with one person, Dharmendra Patel, who came to Dubai from the UK to look after the interests of Polaron Control Systems. 

“It was K S Kumar, the then General Manager of Suhail & Saud Bahwan Building Materials in Oman and Joe Stelzer, the then Managing Director of Polaron Controls who immensely contributed towards my growth from a Commissioning Engineer to an Entrepreneur in my own right. This was one of the best turning points of my life,” says Mr. Patel.

Starting out as a one-man army has its advantages. It equips one with an all-round experience- be it project deliverables, design, management, production, logistics, installation, commissioning or accounting.

It was this early exposure to all facets of the business that gave Mr. Patel his edge. He was able to offer quick, on-the-spot, quality-driven, and sustainable solutions to various types of projects with ease. This was the dream combination that Clients, Contractors, Consultants and Architects needed at a time when Dubai’s construction activity was booming.

Very quickly, he established for himself a reputation as a Creative, ‘out of the box’ thinker. This inspired Mr. Patel to call his newly established firm ‘Creation’.
The Secrets to Success:

The firm has grown from strength to strength and enjoys an enviable reputation in the lighting and lighting controls arena. Reasons for its success are multiple. 

“It’s the people that make any organisation tick. In our firm, we treat our staff like family members. This helps everyone take personal interest, responsibility and makes it easy for them to identify with the company’s vision,” explains Mr. Patel. 

“Our objective is to deliver quality products and solutions to all our clients.  Besides quality, our aim is to offer creativity and sustainability that exceeds expectation. We are constantly upgrading our benchmarks in an effort to offer the best of services,” he explains.

So acute is the drive to put only its best foot forward, that on many occasions, projects have been refused. “Major hurdles came in the shift of viewpoints across various office. While they searched for better bottom lines, often quality and service had to bear the brunt. Creation constantly educated them about the pitfalls of this approach in the future. This myopic vision saw systems failing with huge costs incurred for replacement and maintenance. 

While walking away from a project has been an extremely difficult decision to make each time, this singular dedication to quality has helped us to sustain ourselves and in the long run, earn us a reputation. Our name is now synonymous with quality and service,” explains Mr. Patel.

This approach has reaped fruit. “Contractors know they can leave us to do our best without supervision.  They have recognised the value addition we offer that goes beyond just supply of lighting and control systems. We have introduced the best technology to add value and the WOW factor in the hospitality sector, where we engineer savings by offering sustainable solutions,” explains Mr. Patel.

Dubai Frame
Dubai Frame
Hyatt Capital Gate
Hyatt Capital Gate
Qasr Al Sarab
Qasr Al Sarab
St. Regis Hotel
St. Regis Hotel
We were among the first to identify retrofit lamps and bring them into the country. As a lighting control solutions provider, we were the first to give technical feedback to lighting manufacturers on ways in which to improvise on their existing product lineups to adapt to the new LED environment.

Around 2009, the popularity of LEDs grew, and with it grew the importance to ensure compatibility between lights and dimming systems. Keeping the same in mind with an aim to take away the potential issues that may arise on projects due to supply of incorrect lights, Creation ventured into lighting. Although initially, the goal was to provide a package of lighting and controls, since then the lighting division has evolved into an independent entity!

With the speed at which technology is advancing, the need to have an experienced team on site to ensure various aspects of lighting including cabling, installation, and programming has become critical. This is the reason our Project Management division was formed to ensure a smooth execution and help bring the project concept to life. The division also undertakes Annual Maintenance Contracts on completed projects to make sure lighting and control system are in top form at all times.
Mode Lighting Logo

In association with Mode Lighting, our UK partners, we were one of the first to interface an iPad with a lighting control system- a move that turned the industry on its head. At the Frankfurt Light and Building Show, 2010, a time when the iPads had just about been introduced, we stood proudly displaying the only technology which successfully integrated a lighting control system with a computer so that any operator could easily change the colour, intensity, and the mood of a space in the simplest way possible.
TUV Logo
Since 2014, Creation has been certified by TUV Nord with ISO 9001:2008 - Quality Management. We upgraded to the 2015 version in 2017 through TÜV SÜD Middle East.
Dubai provides you with the right platform to experiment, mature and blossom. While we have come a long way, as HH Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai says, “There is no finishing line for innovation, development, achievement, and excellence”. So, my journey to spread joy by providing healthy and sustainable lighting solutions continues.
“I believe destiny guided me to Dubai as I found myself in the right place at the right time. The journey so far has been wonderful and I look forward to new adventures in the coming days” concludes Mr. Patel.
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Light your way to better revenues  
Research shows that attention to lighting in interiors in commercial establishments, especially hotels and restaurants is known to increase revenues by over 20%.

About Us

About Us

CREATION Gulf is a leading provider of architectural light fixtures and automation solutions since 1998. We specialize in the design, supply, testing and commissioning of a variety of turnkey lighting projects.

Our Mission:
To protect our customer's best interest by delivering high quality solutions originating from our responsible,...

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