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Lights, Camera, Action!

March - 2018
Dharmendra Patel
It’s been just a year since Creation entered into an exclusive arrangement with Lamp 83 for the UAE. And our decision to tie in with this 54-year-old company stands vindicated.

We had been searching for a versatile brand that catered to the retail, commercial and hospitality sector, and with Lamp 83, this gap stands filled. Our recently completed projects stand testimony to the success we have achieved and we know it is just the beginning of an amazing partnership.

The Chalhoub Group is a leading luxury partner for many of the world’s leading brands in the GCC.  And for over 8 years, this behemoth corporate entity, has remained Creation’s client. So, when Chalhoub tied up with Urban Decay and L’Occitane, we were called in once more to provide a ‘Value for Money’ solution that meets performance and quality benchmarks.

The all American cosmetic brand Urban Decay, offers high performance cosmetic products in an insane range of colours that promise beauty with an ultimate edge!  High performance cosmetics have to be seen under high performance lighting. LED downlights from Lamp 83, ensure that Urban Decay’s enormous palette is seen in the right light across all its seven outlets in the GCC.

Creation also supplied to L’Occitane’s Yas Mall outlet in Abu Dhabi and Al Kout Mall – Kuwait. L’Occitane is an international retailer of body, face, fragrances and home products based in Manosque, France.

 
Lamp 83 Joy Series Downlight

Urban Decay and L'Occitane stores are lit by Joy Series Downlights:
12-18-25W, between 1700-3100 lm of luminous flux depending on the LED module used, adjustable recessed with circular frame.
Lamp 83 Pride Series Track
L'Occitane stores are also lit by Pride Series:
12-18-25-30-44W LED, between 1800-5650 lm of luminous flux depending on the LED module used, color-silver-carbon editions.
Lamp 83 Pride Series Downlight

Additionally, L'Occitane stores are lit by Pride Series Downlights:
12-18-25-30-44W LED,between 1800-5650 lm of luminous flux depending on the LED module used, adjustable recessed with circular frame.
 

With store sizes ranging from 50 sq. meter to 90 sq. meter, the turn-around time is little over 4 weeks. With most of the projects including stores, usually the major challenge is the quick turn around and delivery lead-time requested and this is where the team of Creation and Lamp 83 score the point.

“In the past, we have supplied Lamp 83 light fixtures to MUFE stores and Tryano Beauty Room as well, and have been pitching in with Chalhoub Group for some time now.  Getting a new product approved is always a challenge and once approved by Chalhoub Group, the downlights from Lamp 83 were selected solely based on the quality of the product, backed up with their years of trust and faith in Creation” reveals Dharmendra Patel, MD, Creation Gulf.
 
We entered into an exclusive distribution agreement with Lamp 83 in 2017, after working with the brand for over four years and winning the confidence of designers in the region. The brand caters largely to the retail and hospitality segment and is known for its reliability, innovation and design.

 
Light Tip Image

Smart Light

Configuration and managing the light obtained from artificial light sources in a way that it would support human morale, motivation and especially a human’s circadian biorhythm by controlling light in terms of spreading, severity and color tone may be called as “Human Centric Lighting”.
 

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CREATION Gulf is a leading provider of architectural light fixtures and automation solutions since 1998. We specialize in the design, supply, testing and commissioning of a variety of turnkey lighting projects.

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